by Raqiyyah Pippins, Peter Schildkraut - Bloomberg Law

Many consumer product companies—like other businesses—are turning to artificial intelligence-powered and automated decision-making, or ADM, technologies for operating efficiencies and enhanced customer experiences.

Companies embracing AI should look beyond compliance and develop a comprehensive risk management strategy.

Government enforcers are watching, and recent cases and agency guidance highlight the perils of not adopting appropriate safeguards for AI deployment.