by Anas Baig - Data Science Central

Utah Governor Spencer J. Cox signed the Utah Consumer Privacy Act (UCPA) into law in March 2022. It has since become only the fourth US state to have its own data protection law after Colorado, Virginia, and California.

Comparatively, it is considered a lot more similar to Virginia’s VCDPA than California’s CCPA, owing to it being more business-friendly. This is primarily down to the fact that there are no requirements for data protection assessments, cybersecurity audits, or risk assessments.

However, that does not mean it compromises consumers’ data privacy or their rights. Strict obligations are placed on all data processors and controllers to ensure users’ rights are respected at all times.

Compliance with the UCPA should not prove too difficult for organizations willing to ensure appropriate data protection mechanisms to guarantee consumers’ data is safe without compromising their browsing experience.