by Mercedes de la Rosa, Harris Freier, Benjamin Perry; Ogletree, Deakins, Nash, Smoak & Stewart, P.C. - JD Supra

Signed into law at the beginning of 2024, colloquially known as the New Jersey Data Protection Act (NJDPA), N.J. Stat. § 56:8-166.4 et seq. will go into effect on January 15, 2025, as New Jersey joins eighteen other states with comprehensive data privacy laws. Businesses affected typically include large retailers with significant online presences, online advertising platforms, social media companies, insurers, and data brokers, and these businesses may want to focus on identifying their New Jersey consumers to ensure compliance, as the forgiveness period for this law expires on July 15, 2025.