By: Skadden Publication / AI Insights, Stuart D. Levi, William E. Ridgway, David A. Simon, Meredith C. Slawe, Anita Oh

On March 13, 2024, Utah enacted the Utah Artificial Intelligence Policy Act (UAIP), which imposes certain disclosure requirements on entities using generative AI tools with their customers, and limits an entity’s ability to “blame” generative AI for statements or acts that constitute consumer protection violations.

Companies subject to the UAIP will need to ensure they have the appropriate disclosure regime in place, and other companies should consider whether the UAIP approach is a good business practice they should adopt. The UAIP goes into effect on May 1, 2024.